Acclaim Entertainment ownership (1990–2000) LJN changed the design of the toys after three people in the United States from ages 13 to 19 were killed as a result of police officers thinking they had actual guns and multiple cities and states banned the sale of realistic toy guns. The company was also criticized by police officers and Americans for Democratic Action for its Entertech line of toy water guns due to how realistic they looked. However, the toyline was financially unsuccessful and MCA had to take a $35 million after-tax charge due to the failure of the toyline and the expenses of the Coleco.
#Thundercats figures license
The company released a paint gun line named Gotcha! with a license from the film Gotcha!, but were criticized by consumer protection groups due to the danger it posed to eyes. The majority of the company's $70 million in sales in 1990 came from video game sales on the Nintendo Entertainment System and Game Boy. The company released the LJN Video Art in 1987. LJN entered the video game industry by publishing games based on movies and television shows developed by companies including Atlus, Beam Software, and Rare for the Nintendo Entertainment System in 1987. LJN had a revenue of $110,510,000 and a net loss of $37.3 million in 1987. However, the company failed to make a net income from 1986 to 1989, and MCA had to take a $53 million after-tax charge due to the expenses of the company before selling it to Acclaim Entertainment for $30 million in April 1990. announced that it would purchase 63% of LJN's stocks for $39.8 million and proposed to buy the remainder of the stock for $14.26 for each share which would increase the total value of the deal to almost $65 million. The company produced the ThunderCats toyline in competition to Mattel's Masters of the Universe. LJN competed with Mattel in the toy market. The Wrestling Superstars line, which featured action figures based on WWF's roster of wrestlers, was produced from 1984 to 1989. In 1984 LJN became the toy licensee of the World Wrestling Federation. LJN's revenue rose from $5 million in 1971, to $70 million in 1982 due to the E.T. A doll based on Brooke Shields was released with a $2 million advertising budget and made over $12 million in 1982. the Extra-Terrestrial for $25,000 due to other companies declining the option, including Kenner Products and Ideal Toy Company, and sold over $16–25 million worth of merchandise without the need of an advertising campaign. LJN purchased the license to make toys based on E.T. The first toyline by LJN based on a television show was for Emergency! The highest amount the company paid for a license by 1982 was $250,000. LJN shifted money used for television advertising to instead purchase licenses to make toys based on television shows. Friedman later founded THQ and Jakks Pacific after leaving LJN. Lewis Associates (from which the company name "LJN" is derived, being a reversal of Lewis' initials) after seeing the sale figures of Mattel and Milton Bradley Company increase. Jack Friedman founded LJN in 1970 using funds from his employer Norman J.
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