The proposal passed a Pedestrian and Traffic Safety Committee vote in the City Council on April 8 and was approved by the full City Council on April 10. Lyft would additionally be required to make annual payments to the city starting at US$6 million and increasing by 4 percent each year the city would share in at least US$1.5 million in advertisement revenue each year. The deal required Lyft to invest US$50 million to add 175 stations and 10,500 bikes to the system, expand to all 50 city wards by 2021, and add electric pedal bikes which could lock to both Divvy stations and conventional bike racks. In March 2019, Mayor Rahm Emanuel proposed a 9-year contract to grant Lyft (owner of Motivate) exclusive rights to operate the city-owned system and receive a portion of the subsequent advertisement revenue.
The unionization effort came after employees of Citi Bike in NYC, owned by the same parent company Motivate (formerly Alta Bicycle Share), joined TWU Local 100 in September 2014 and alongside similar efforts by employees of Motivate in Boston ( Hubway) and Washington, D.C. In October 2014, TWU (Transport Workers' Union) Local 100 of New York City filed an election petition with the NLRB seeking to represent "almost 70 full-time and part-time workers, including mechanics and truck drivers, who are paid $12 to $16 an hour." A planned expansion of the number of stations in spring 2014 was delayed to 2015 due to supply shortages.
On June 28, 2013, Divvy launched with 750 bikes at 75 stations in an area from the Loop north to Berwyn Ave, west to Kedzie Ave, and south to 59th St. In May 2012, the City of Chicago awarded Alta Bicycle Share (acquired by Bikeshare Holdings LLC in 2014 and renamed to Motivate) a contract for "the purchase, installation, and operation of a bicycle sharing system". Two potential operators came forward but submitted plans that would have been too expensive for the city to fund. After returning from his European trip, Mayor Daley requested proposals from private partners to create a bike share system for Chicago. He determined that a similar system would work well in Chicago. Daley visited Paris, France, where he tested their Vélib' bicycle sharing system and was "greatly impressed".
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